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Accessories such as playsets, furniture, and cars are also released.Four Bratz Boyz were released in 2002 with others debuting in 2003, 2007, and 2008. Lil' Bratz (2002) are miniature versions of the original five Bratz and eventually included Lil' Boyz based on the Bratz Boyz.MGA Entertainment President and CEO Isaac Larian took to Twitter and announced on January 16, 2017 that Bratz would be relaunched for a third run, with many changes based on fan feedback.Based on feedback from many former Bratz fans, they rejected the new Bratz dolls and preferred the Bratz dolls released prior to the relaunch in Fall 2015 (and to some extent, prior to the relaunch in Fall 2010).Bratz Boyz Kidz were introduced in 2007 starring four of the Bratz Boyz.Soon after the release of the Bratz Boyz Kidz, the clothing was changed from fabric to plastic snap-ons.In their first five years, 125 million products were sold worldwide, The original line of dolls has generated a number of spin-offs such as Lil' Bratz, Bratz Boyz, Bratz Kidz, Bratz Babyz, Itsy Bitsy Bratz, Bratz Lil' Angelz, Be-Bratz, and Bratz Petz as well as films, music albums, video games, and interactive DVDs.

From the dolls' stylized proportions to fashion-forward clothing, the brand has always followed pop culture trends closely.Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz and Bratz Babyz, as well as media featuring the Bratz characters, including a web series, movie, TV series, music albums, and video games.In 2005, global sales were two billion dollars, and by 2006, Bratz had about forty percent of the fashion-doll market.In early 2010, Bratz took a brief hiatus after Mattel's first lawsuit and returned later that year to commemorate the 10th anniversary of the franchise.In 2013, Bratz changed to have a taller body and an all-new logo and branding.

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