Whether it's matching you on your favourite interests or finding someone who you share mutual friends with.
Pros: You can weed out people with traits or points of view you find simply unacceptable. Cons: Too many basic functions are restricted to paid membership. The USP: It's a huge ocean, with more members than any of the others (around 70 million).
Whether they are honest about it or not, every heterosexual internet dating app out there aspires to be the 'Grindr for straight people'. Pros: The screening process ensures out-and-out perverts are banished, which means everyone wins (except the perverts).
The fun and well organised events means membership feels a bit more like a club, and less like pin-balling around a vast galaxy of random singletons.
Pick your future partner based on their dog preferences, small, scruffy or otherwise.
Pros: Just think of all the cute dog meme sharing that could be yours.